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The End of Overeating: Taking Control of the Insatiable American Appetite-David Kessler

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Ebook About
Dr. David A. Kessler, the dynamic and controversial former FDA commissioner known for his crusade against the tobacco industry, is taking on another business that's making Americans sick: the food industry. In The End of Overeating, Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt.Drawn from the latest brain science as well as interviews with top physicians and food industry insiders, The End of Overeating exposes the food industry's aggressive marketing tactics and reveals shocking facts about how we lost control over food—and what we can do to get it back. For the millions of people struggling with their weight as well as those of us who simply can't seem to eat our favorite foods in moderation, Dr. Kessler's cutting-edge investigation offers valuable insights and practical answers for America's largest-ever public health crisis. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

Book The End of Overeating: Taking Control of the Insatiable American Appetite Review :



I don't even know where to start. Having been locked into a cycle of compulsive eating (like, can *anyone* eat just one Hershey's kiss? or even just three?) throughout my life, I have, like so many other people, shamed myself, blamed myself, lamented my weakness, and tried any number of diets or "lifestyle changes" to try to get a handle on my problem. I could quit smoking, I could quit drinking, but I could not manage to lose all the extra fat I carry or keep off what I did lose. What the heck?This book answered "what the heck" for me and also provided me a way out. Showing how the food industry has *deliberately* increased unhealthy and addicting sugar, fats, and salt in processed and restaurant foods, disguising them, mislabeling or underlabeling, Kessler demonstrates how the food industry (some of the big six food companies are owned by big tobacco companies, and if you're not sure about exactly how devious and nefarious big tobacco is, read Kessler's book "A Question of Intent") continually works to intentionally increase our addiction and desire for unhealthy foods. The way out for me is pretty simple: I don't like being manipulated. So for me, in many ways, problem solved. Kessler provides a food rehab plan about how to break your cycle of addiction and free yourself from what has been deliberately done to you; to reclaim your ability to make positive choices; and to recognize processed and restaurant foods for what they are: fat on sugar on salt on fat, or some variation of same.
The first 30-something chapters are littered with descriptive words for food. I found this difficult to get through without wanting something "smothered in cheese" or "dipped in sauce." Although well-written I was going for something a little more motivating. In all honesty, the information presented is not much of a mind-altering concept: big chain restaurants load their food with sugar, salt and fat keeping us coming back for more until it becomes habitual. Then, we find ourselves trapped in a cycle of cue-reaction-reward. The last few chapters quickly explain how to combat these challenges, but the author did not elaborate on solutions as much as I would've liked. All-in-all, a good start for over-eaters who need to be more mindful of the mind games going on behind the scenes.

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